BRAND OPPORTUNITY


 

Fashionable

Colourful

Affordble

 

Provide affordable products, comfortable and various style footwear, bags, and accessories for any girl and woman who to follow fashion trends

 

 

BRAND POSITION

 

Competition within the fashion industry is particularly strong due the large number of brands / labels and establishments. Competition largely tends to be driven by price, range of product, style of product, quality, brand, service and location.

 

The primary market research conducted indicates how the position of The Little Things She Needs compared to the competitors of the same field. The competitors identified by the group are outlined below.

 

 



 


Wakai is a brand that embodiesthe young, dynamic and spirited inddividuals. It embraces the lifestyle of these sophisticated urbanites by offering products which are carefully cratted and passionately fused with japanese spirit.

 

Authenticity, comfort, creativity, and affordability are the main elements of Wakai, dedicatedly transtated into each creation of the brand, giving a cohesive experience of casual and fashionable daily looks.

 

Wakai is all about having sheer fun with your outfit, mixing and macthing to convery distinct individuality and personality. Wakai offers unique and distinct retail experience, created to suits all ages and personalities. Get acquainted with your cheerful self in Wakai.

 

Cheers for life
BRAND POSITION

 

 

 

 

 

 

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